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Wednesday, January 19, 2005CBS Planning Evening News 'Revolution'Network May Bail on Single-Anchor Format TurkeyBlog suggests new concept: Reporter-Commentator format Among ideas floating around for CBS News: John Stewart and Katie Couric for anchors. Has anyone else noticed how much funnier the media has found "The Daily Show" with Stewart trashing Bush instead of Killbourn trashing Clinton? In my own humble opinion, Killbourn was sharper and funnier, but maybe that's because I'm part of the "anti-media". I fail to see what makes a "multi-anchor" format revolutionary. Local television has been using it for decades and with very mixed results. Come to think of it, CNN's flagship newscasts have been multi-anchor from the beginning too. Or is CBS talking about a different anchor every night? I think having multiple anchors could have some benefit. The right co-anchor could have looked at Gunga-Dan on day two of the memo story and said, "And now, here's Captain Ahab in his continuing pursuit of the big one" and taken a lot of air out of the story while reassuring the country that at least some CBS reporters were sane. Then again, why didn't a producer or, say, head of the news division, say exactly this in a preproduction meeting? You really get the feeling Heyward wanted Dan gone at any cost. CBS' problem, though, isn't just good old Dan. The problem is that when a producer like Mary Mapes works with a "reporter" like Dan Rather you don't stand much chance of getting contrary viewpoints, not even offered as a way to cover your rear. Here's my solution for CBS News:
posted by gbarto at 8:56 AM |
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