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Sunday, March 13, 2005
Somehow, I haven't managed to be. Just the kind of Philistine I am. Or, at least, that I expect advertisers to be.
From Calvin Klein to the Benneton controversies, in fact, I've never managed to be more than amused at all the free exposure (lots of exposure in some cases!) generated by the fuss.
Give the folks who came up with this ad a little credit, though. They've managed to come up with more than their own cockamamie theories to justify it. This one, they say, was inspired by the DaVinci Code.
The DaVinci Code is a sharp thing to tack onto. What other book has managed to inspire special editions of magazines and other books probing it all within a year or two of its release? As a marketing phenomenon, it's unrivaled. After all, most of the "shocking revelations" of the Code and Angels & Demons also popped up in Foucault's Pendulum. But Eco isn't nearly as photogenic as Brown and he presented the mysteries to make fun of them, not marvel wide-eyed with his readers over them.
(via Ann Althouse)
posted by gbarto at 2:26 PM
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