|
Sunday, May 22, 2005While everyone else is slamming Pepsi, Virginia Postrel is talking about Diet Coke - specifically, how she drinks it.Postrel notes that the other day she purchased three Diet Coke items, all with different per ounce costs, for reasons that make no sense if you're just buying liquid. But, of course, you aren't just buying liquid... you're buying an experience. I love Coke's bite, love both the taste and the chill of a can of Coke just pulled from the fridge. I have to alternate with flavored Cokes and C2 because if I just drank the real thing I'd go through a 12-pack every other day. But a few months ago, a miracle happened. Coke got even better. I'm talking about the refrigerator pack. Forget about the folks who make cancer drugs. The guy who came up with this deserves a prize. In the old days, 12 packs were 4 cans by 3 cans. You could tip the pack on the side and have a little soda pop corner with this setup. But it lacked something. Then Coke came out with the 2 can by 6 can setup. For those who aren't familiar with this (where have you been?), the box slides into the fridge, you pop open the spot at the end, and each time you pull out a Coke (till the last two or three cans), a new one rolls forward for your convenience. When you're done, you pull out the box and slide in another, neat as can be. I don't know that I'd pay more for the refrigerator pack. But that's not the big issue here. Here's where Coke's smart: When I open the fridge, there's almost always a Coke sitting there, nice and out in front, ready for the taking. It usually gets taken. For all the chatter about the packaging not mattering, Coke did a great job here. They made my experience of getting a Coke easier, more enjoyable. And I know at least one place where they're selling more Coke as a result. 
posted by gbarto at 3:35 PM |
Archives
|
Day By Day© by Chris Muir.Old TurkeyBlog here.
