|
|
Wednesday, August 31, 2005
Hurricaine help - You can help!
Amazon and others have really let us down, not offering the same service for Katrina that they offered for 9/11 and the tsunami. It's their right, of course, and I can understand why cooler heads at the Amazon shop might fear that their site would become a "disaster of the week" donations center. Still, like Target's Salavation Army Santa decision, this is going to be a disappointment for some.
Amazon traditionally has given the donations they collect to the Red Cross. If I were Amazon, I would seek permission to set up a Red Cross page and give them a button just like the one the TurkeyBlog has to the left. Toss up some generic language about, "When disaster strikes, the Red Cross is there. Help today." And bang, when one of these things hit, Amazon's ready to go, the blogworld's ready to go and Amazon, instead of having meetings about whether to act, can just be known as the good guys who are there to direct your contribution whenever you feel the need to help. Not bad branding, I'd say, if the rules and regs for corporations directing donations don't make it too awful an undertaking.
Still, before we snuffle too much over Amazon's failure to make it ultra-easy to give, it's worth pointing out that there are plenty of places on this big old internet for finding what you need, even a place to freely give your own money! Instapundit's been collecting links, as have many others. Go here to see who bloggers are recommending you give through.
posted by gbarto at 12:03 PM
|
Archives
|
