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Saturday, August 27, 2005
When the -sucks.com site outranks your own corporate site on google, the problem might just be with your company. Instapundit points out that TrafficPower might have bigger problems than with the comments left on a blog that they're suing.
I know that people say some pretty nasty things on the web sometimes. But web pages aren't like supermarket tabloids with their in-your-face distribution channel. Web pages live or die on the basis of people liking and trusting them enough to link.
A few years ago, when there was a lot less content for the search engines to mine, there may have been cause for corporations to get upset about what people said on their web pages. But these days, if google gives priority to the people mad at you, it doesn't mean they need to be stopped. It means you need a new strategy because your customer base is against you.
Godwin's law says that whoever invokes Hitler first has lost the argument.
May we suggest a corrolary: Anyone whose web strategy includes suing critics doesn't really have a web strategy.
posted by gbarto at 9:42 AM
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