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Tuesday, January 24, 2006

According to the Los Gatos Daily News (no link, sorry), the American Apparel chain store has been kept out of the Los Gatos shopping district in spite of claims by teens that they needed somewhere halfway affordable to shop.

Now the store's proposed location may now be taken over by Jos. A. Bank Clothiers, a chain store, but for men's apparel - there is only one other store in the category in downtown Los Gatos.

So, what's up?
"We're not trying to thwart success. But we don't want to turn Los Gatos into a mall," said Tom O'Donnell, a town planner.
...
"There's only one men's store now," O'Donnell said Monday about the Jos. A. Bank proposal. "There's a certain value in that."
...
O'Donnell admitted the issue with the two stores was fundamentally the same for the commission to consider.
Ah, but there is one difference:
Best sellers on [Jos. A. Bank's] website showed regular prices for a dress shirt $64.50, wool trousers $175 and wool blazer $350.
These prices aren't necessarily excessive. But they aren't cheap either. Perfect to keep out the riffraff that would turn O'Donnell's beloved downtown into a mall culture.

Los Gatos is, of course, free to make these choices. And if it appeals to their shopping base, both by what is offered and by who is shut out, more power to them.

The TurkeyBlogger has a Los Gatos postmark - he lives in the hills behind the town. However, he shops in neighboring Campbell. He's part of the riffraff, you see, that Tom O'Donnell's careful planning keeps out.

But you can help! Click the tip jar or buy the Amazon books and you can be a part of the democratization of Los Gatos, California, where the local Ford dealership is going out of business because everyone's buying Bentleys.

posted by gbarto at 8:08 AM  


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