In the late 1990s, Union Bank of Switzerland aired a series of television commercials with the tag line, "Union Bank of Switzerland: Here today, here tomorrow." The commercials, designed to portray the company as an enduring entity, featured readings of poetry by performers in period costumes.
You can view a small selection of these poems by clicking on the frame to the left.
![]() |
Chenonceau, another enduring creation born of man's ingenuity |