In the late 1990s, Union Bank of Switzerland aired a series of television commercials with the tag line, "Union Bank of Switzerland: Here today, here tomorrow." The commercials, designed to portray the company as an enduring entity, featured readings of poetry by performers in period costumes. The following are a few of the poems featured.
|Chenonceau, another enduring creation born of man's ingenuity|
Alfred, Lord Tennyson
A Psalm of Life
Henry Wadsworth Longfellow
Say Not the Struggle Nought Availeth
Arthur Hugh Clough